Wednesday, Feb 24, 2021

Tourism Authority to launch its post Covid-19 campaign

The Panama Tourism Authority (ATP) is about to launch promotional campaign on tourism, to raise awareness about Panama's natural and cultural heritage, and preparing the potential local tourist for the time when they can move to different destinations in the country.
ATP General Manager Iván Eskildsen noted that the institution is focused on strategies to encourage internal Post-Covid tourism. With this next promotional campaign we want to connect the tourist emotionally with our tourist attractions, telling them stories about destinations, so that when the Ministry of Health (MINSA) allows tourist activities, we will have a step forward in that target market, said Eskildsen.

He said that the promotion will show the potential traveler how they can enjoy tourism outdoors and with social distance, exploring protected areas, trails, our unspoilt nature, our beaches, practicing ecotourism, agro-tourism, among other activities, as long as the sanitary fences are lifted and there is no risk to the health of the population.

The head of the ATP stressed that, according to different studies, the population in the range of 30-45 years (couples, without children) will have more confidence and greater possibilities of traveling, in the first post-covid months."

Eskildsen stated the above during the opening session of the virtual workshop called 'Municipal tourist management against Covid-19', organized by the ATP.

Eskildsen pointed out that the entity also works on strategies focused on tourism, conservation and research, as well as sustainability, security and infrastructure.

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