Gordon Ramsay is no stranger to controversy, but at a time when many people are facing huge financial struggles, it could appear a slightly odd time to launch a burger that costs as much money as some Londoners earn in a day.
The Michelin star chef is opening Gordon Ramsay Burger in Harrods, Knightsbridge, on December 4 where he promises an "experience like no other".
The £80 'Wagyu Burger' is made up of beef patty, seared Wagyu sirloin, truffle Pecorino cheese, cep mayonnaise and fresh black truffle, Mirror Online reports.
And if that's not enough to get you hot under the collar then the £6 extra you have to pay for chips is sure to.
If you do fancy going along and sampling the delights then there are some cheaper options for you to enjoy.
For £21 you can order the 'American Burger, which as you might expect includes a beef patty, American cheese, butter lettuce, tomato, pickles, red onion and burger relish.
There is also a 'Cheeky Dawg' available for £21, and which consists of a heritage beef hot dog topped with braised ox cheek, horseradish, house pickles and cress.
Another pricey dish is the £42 'Lobster and Shrimp burger', which is served with pickled vegetables and herb aioli.
The celebrity chef made the announcement on Instagram where he invited people to join him at Harrods.
One fan commented: "My heart is melted, if my net worth was the same as your weekly salary, I would definitely come to London tomorrow to taste that piece of heaven."
Another remarked: "Can't wait to officially visit your restaurant after this Covid mess is over."
In a statement, the celebrity chef told restaurant website Hot Dinners : "I’ve been perfecting burgers for years in America and now at Harrods we are taking it to the next level.
"Championing some of the most incredible ingredients from amazing British providers, producers, artisans and growers, all cooked to absolute perfection and served with sensational sides, I guarantee this will be a burger experience like no other."
On Twitter food writer Chris Pople tweeted: "The rule of expensive burgers is - they're always terrible."
In another tweet, he added: "Main cause of the £80 appears to be Wagyu sirloin which appears to be an addition to the beef patty? Very odd."
Twitter account The Food Doctor tweeted: "I can’t imagine a burger ever tasting good enough to justify that price tag."