PanaTimes

Wednesday, Feb 01, 2023

CEO Tim Cook says Apple avoids the word 'metaverse' because the average person doesn't know what it means — a stark contrast to rival Facebook

CEO Tim Cook says Apple avoids the word 'metaverse' because the average person doesn't know what it means — a stark contrast to rival Facebook

Apple CEO Tim Cook revealed in an exclusive interview with Dutch media outlet Bright that the tech giant's hesitancy toward joining the metaverse hype is intentional.

"I always think it's important that people understand what something is. And I'm really not sure the average person can tell you what the metaverse is," Cook told the outlet.

The metaverse is a term derived from science-fiction and refers to a hypothetical version of a three-dimensional internet accessed via immersive technologies rather than 2D screens.

The word "metaverse" was only mentioned once on Apple earnings calls so far this year, compared to 36 mentions on Meta earnings calls. Despite the buzz word's explosive usage across the industry, executives are divided on whether the metaverse represents a real product — like virtual reality — or if it's just a concept for a virtual world that may never actually exist.

However, Mark Zuckerberg told staff in July that Meta is in "deep, philosophical competition" with Apple to build the metaverse.

Following Facebook's name change and announcement last fall that it would invest $10 billion into building the so-called metaverse, the iPhone maker stood out from the wider tech industry in its apparent refusal to join Mark Zuckerberg's latest obsession.

Instead, Apple has focused its emerging tech investment specifically on Augmented Reality.

When an analyst asked Cook this January about Apple's role in the metaverse space, he responded that Apple is "always exploring new and emerging technologies" and pointed to the company's 14,000 AR kit apps in the App Store.

"I think AR is a profound technology that will affect everything," Cook told Bright in the interview published Friday, adding that virtual reality is not a way to "live your whole life."

"It's something you can really immerse yourself in. And that can be used in a good way," he said. "VR is for regular periods, but not a way to communicate well. So I'm not against it, but that's how I look at it."

Newsletter

Related Articles

PanaTimes
Close
0:00
0:00
WARNING GRAPHIC CONTENT - US Memphis Police murdering innocent Tyre Nichols
House Speaker Kevin McCarthy said he will block Reps. Adam Schiff and Eric Swalwell from serving on the House Intelligence Committee
Almost 30% of professionals say they've tried ChatGPT at work
Interpol seeks woman who ran elaborate exam cheating scam in Singapore
What is ChatGPT?
Bill Gates is ‘very optimistic’ about the future: ‘Better to be born 20 years from now...than any time in the past’
Tesla reported record profits and record revenues for 2022
Germany confirms it will provide Ukraine with Leopard 2 tanks
Prince Andrew and Virginia Giuffre Photo Is Fake: Ghislaine Maxwell
Opinion | Israel’s Supreme Court Claims a Veto on Democracy
Moonwalker Buzz Aldrin Gets Married On His 93rd Birthday
Who’s Threatening Israeli Democracy?
Federal Reserve Probes Goldman’s Consumer Business
China's first population drop in six decades
Microsoft is finalising plans to become the latest technology giant to reduce its workforce during a global economic slowdown
Tesla slashes prices globally by as much as 20 percent
1.4 Million Copies Of Prince Harry's Memoir 'Spare' Sold On 1st Day In UK
After Failing To Pay Office Rent, Twitter May Sell User Names
Lisa Marie Presley, singer and daughter of Elvis, dies aged 54
FIFA president questioned by prosecutors
Britain's Sunak breaks silence and admits using private healthcare
Hype and backlash as Harry's memoir goes on sale. Unnamed royal source says prince 'kidnapped by cult of psychotherapy and Meghan'
Saudi Arabia set to overtake India as fastest-growing major economy this year 
Google and Facebook’s dominance in digital ads challenged by rapid ascent of Amazon and TikTok
FTX fraud investigators are digging deeper into Sam Bankman-Fried's inner circle – and reportedly have ex-engineer Nishad Singh in their sights
TikTok CEO Plans to Meet European Union Regulators
France has banned the online sale of paracetamol until February, citing ongoing supply issues
Japan reportedly to give families 1 million yen per child to move out of Tokyo
Will Canada ever become a real democracy?
Hong Kong property brokerages slash payrolls in choppy market
U.S. Moves to Seize Robinhood Shares, Silvergate Accounts Tied to FTX
Effect of EU sanctions on Moscow is ‘less than zero’ – Belgian MEP
Coinbase to Pay $100 Million in Settlement With New York Regulator
FTX assets worth $3.5bn held by Bahamas securities regulator
A Republican congressman-elect is under investigation in New York after he admitted he lied about his education and work experience.
Brazilian football legend Pele, arguably the greatest player ever, has died at the age of 82.
Hong Kong to scrap almost all its Covid rules
EU calls screening of travellers from China unjustified
US imposes Covid testing for visitors from China
Ukraine President Volodymyr Zelenskyy Addresses Joint Session of Congress - FULL SPEECH
Where is Rishi? Chancellor Jeremy Hunt's excuses about the UK's economic challenges just don't make sense
Former FTX CEO Bankman-Fried finally arrested in Bahamas after U.S. files charges
Corruption works: House Financial Services Chair Waters doesn't plan to subpoena her donor, Sam Bankman-Fried, to testify at hearing on FTX collapse
Ronaldo's new contract...
Prince William's godmother resigns honorary royal role after exposing her/their racism
Tax fraud verdict again exposes illusion of Trump the master businessman
Tax fraud verdict again exposes illusion of Trump the master businessman.
Yellen hints at ‘national security’ probe into Twitter purchase
Elon Musk reinstates Donald Trump's Twitter account.
Good news: US moves to shield Saudi crown prince in journalist killing
×